Accurate product descriptions,
generated at scale.
Fluxer is a product description automation tool for ecommerce retailers. It analyses competing products in your category, extracts the vocabulary that matters to buyers and search engines, and generates SEO-optimised copy grounded entirely in your verified product data.
How Fluxer works
A five-stage pipeline turns a single product input — or a bulk Excel upload — into ready-to-publish descriptions. Each stage is transparent and auditable, and every output can be traced back to a real source.
Your raw product title and attributes are converted into a precise competitive search query that returns directly comparable products.
Top competing products are retrieved from Google Shopping in your target market, with enriched links to each product page.
Competitor pages are extracted in parallel, capturing real-world copy, specifications, features and category-level signals.
TF-IDF and entity analysis identifies the terminology buyers use and the factual classes that machines use to categorise the product.
A final description and key-feature list is produced, constrained to only facts that appear in your verified product data.
Built for retailers who care about accuracy
Fluxer is designed around one principle: nothing in the output is asserted unless the input data supports it. Creative freedom within absolute factual boundaries.
Fact-grounded output
Every claim in a generated description must be traceable to the supplied product data. Competitor copy informs vocabulary and structure, never facts.
Bulk processing
Upload an Excel catalogue and receive an enriched output file with the generated description, keywords and entities added as additional columns for each row.
Australian retail tone
The generation prompt is tuned for Australian ecommerce — calm, precise, practical. No em dashes, no marketing buzzwords, no hollow claims.
Transparent pipeline
Each stage's intermediate output is inspectable. See exactly which competitors informed the analysis and which terms made it into the final copy.
Entity-aware SEO
Descriptions are structured around the entity classes search engines use to understand products — materials, compatibility, certifications and compliance.
Secure by design
Hosted on AWS with tenant-isolated data, encrypted at rest and in transit. Your product catalogue stays inside your account.
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